Episode 11: Mastering Beauty Marketing Authentic Tips for Success

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About the episode

In this episode of Salon Insider, Anne Moratto talks with beauty pro Jalia Pettis about how she built a thriving career by leaning into intentional marketing. Jalia shares her journey from test shoots to national recognition, offering practical advice for beauty professionals who feel overwhelmed by social media or “salesy” content. The conversation covers how to find your authentic brand voice, why behind-the-scenes content matters, and how to create marketing that builds trust and connection. A must-watch for anyone looking to grow their beauty business without losing their personal touch.

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