Episode 20: Creating a Treatment Culture
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About the episode
In this episode of Salon Insider, Summit Salon Business Center’s Kristi Valenzuela and Salon Naman owner Amy Naoum explore how creating a treatment culture drives both client retention and salon profitability. Kristi reveals insights from her research into salons with treatment-to-guest ratios as high as 50 percent, uncovering the systems and belief structures that fuel success. Amy shares how her team’s embrace of treatments generates significant new revenue while helping stylists achieve personal milestones such as home ownership, education, and financial security.
