Episode 14: Gift Card Pitfalls

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About the episode

Gift cards can boost short-term cash flow—but mishandled, they can become a hidden liability. In this episode of Salon Insider, CPA April McDaniel uncovers the biggest pitfalls salon owners face with gift card programs, from tax and commission missteps to attracting the wrong clients and handling unredeemed balances during succession planning. If you're offering gift cards, make sure they're helping—not hurting—your business.

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Gift Card Pitfalls